I need recommendation for Web Analytics solution. Right now we are used Firebase with BigQuery for mobile applications analytics + BigQuery as DWH for our DB's. We created web version of our service and receive a problem how we can use BigQuery as single trust solution. Does it possible? What I can use? I know about Analytics 360 product but it looks like no so good solution because high pricing for so simple action. What can I use in this situation? Which alternatives can be user? Maybe it's better to refuse Google Analytics and find some alternative?