Very simple macro expanding command line program in Linux and Windows

Question

I am trying to create a workflow in which a single Markdown source document will spit HTML and LaTex friendly Markdown files. Since my content editor uses PC I need him to work on source document but also able to see output in HTML or LaTeX.

I am looking for a simple macro expanding software which will process my macros and create necessary doc both in Linux and Windows.

Mock example

My Source Markdown File

{@ verse @}
| first line
| second line
{@ verse @}

OUTPUT

HTML-friendly Markdown                   LaTex Friendly Markdown

<div id="" class="verse">                     \begin{verse}
| first line                                  | first line   
| second line                                 | second line
</div>                                        \end{verse}

In short

The macro expanding software should be:

1. Simple
2. Available in Linux and Windows

Answer 1

Since you say, in comments above, that Cygwin is a possibility, that opens up the possibility of may *nix utilities, such as sed & awk.

Personally, I would code a Python script, but, if you don't code, take a look at sed & awk

Answer 2

I can recommend to write Python plugin for CudaText (or Sublime Text). Py library exists for MD, Latex, etc. Then you set a hotkey for plugin. This hotkey will generate 2 files in the folder needed, from text opened in editor. No ready program which I know.

MD to HTML - plugin exists. Only need plugin for MD to Latex.