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I'm looking for a simple app to convert various video formats into something iTunes will accept (MP4s work, I don't know if there are others).

Requirements:

  • clean, simple UI without ads
  • not spyware - for some reason a lot of video converters look really shady
  • available on the Mac App Store or other trusted source
  • would be nice if it could add to iTunes automatically
  • reasonable price (under 20$)
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I've found iFlicks 2 which fits most requirements, it's just a bit on the expensive side. They're also available through a third-party App Store which has a 30 day trial period.

It supports watching a folder which works great for downloads - point it to your download folder and as soon as the file finishes downloading it'll be in your iTunes library - it can even delete the original file afterwards to avoid wasting disk space (as iTunes copies it into its own folder upon import).

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You should definitely check out Handbrake

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I use this application all the time to convert videos for Apple TV and iTunes. Open-source and free for download

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  • I've tried it but found it relatively hard to use (the last thing I want after an exhausting day of work is fiddling with video compression settings). I was looking for a more user-friendly experience that automatically chooses sane defaults and hides the complexity away from the user.
    – André Borie
    May 24, 2017 at 9:47
  • You don't need to fiddle around with any settings… If you dig a little deeper, you will see that there are a bunch of presets to choose from. Just select any of the presets and you're good to go. I choose the preset for Apple TV 4
    – wch1zpink
    May 24, 2017 at 10:17

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