I am an entry level web developer who is comfortable with Joomla and WordPress. I am trying to build an online shop on my own linux server. There are way too many options out there than I am able to try them out and decide which is best for me.
The size of the online shop will be small to medium, it should be able to accept credit cards and PayPal as payment methods. About features other than basic buy-and-sell process, I havn't decided yet, the only must-have thing is CMS feature. Also custom field is a plus, warehouse management is out of my radar for now. http://newyorkliquorgiftshop.com is a fair example.
I have tried Virtue Mart 3. It disappoints me as its previous versions did, mainly because of the difficulty to use - too many technical issues are brought up while I am just trying to do basic configuration, and even its default front page has some CSS issues that cause layout problem.
If the solution is really good, I don't mind paying no more than $100, monthly subscription is a no-no, so things like Shopify or Volusion are ruled out.