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Here's a related question about small business newsletter management, a use case I'm sure overlaps somewhat with strictly social newsletters: Free newsletter software for a small business?

And here's a good, recent overview of newsletter apps: https://zapier.com/learn/ultimate-guide-to-email-marketing-apps/best-email-newsletter-software/

But I'm wondering if there are any clear winners for people who are not using this for marketing.

Here are some hard and soft requirements:

  • Allow collaboration on lists with partner
  • Basic templating (e.g., include a standard footer with website login info so I don't have to remember to type it in every time, and avoid data entry errors)
  • Ability to group list members
  • Import Gmail contacts
  • Sync with Gmail contacts

MailChimp seems great, and we do qualify for their free tier of service, but it isn't quite as lightweight as I'd prefer. For example, I can't just log in and quickly send an e-mail announcing a website update. I tried their new TinyLetter, which is also great, but that permits no templating, and the "subscribers" cannot be grouped.

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  • It sounds like MailChimp may be your best bet, but how many people do you have on your list? It also sounds like you're open to a paid solution but would prefer free if possible?
    – ZeroFlux
    Dec 10, 2015 at 18:33
  • @ZeroFlux that's true. I'd prefer free but am open to paid for a price that's reasonable for personal use. My list is about 100 members right now.
    – hourback
    Dec 11, 2015 at 6:23

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